At Smyths Toys Superstores, we’re all about bringing you top-notch products, unbeatable prices, and a customer experience that keeps you coming back. As the fastest-growing toy retailer around, we’ve got over 120 stores across the UK and Ireland—and we’re just getting started.

The best toys? They’re all here at Smyths. We stock the biggest, most up-to-date range of toys, baby gear, outdoor fun, and gaming must-haves, all at prices that make it easy to say “yes” to the good stuff. From tiny tots to big kids (and the young at heart), we’ve got games and gear for every age, and we’re big believers in sparking learning and creativity in kids through play.

A toy range that’s hard to beat​

Our shelves are packed with favorites from the latest movies and TV shows, plus the newest, coolest brands out there. For little ones, we’ve got a huge selection of baby and preschool essentials to grow with every stage. Ready to get moving? Check out our bikes and scooters. Curious about what’s next? Dive into cutting-edge robots, drones, and tech toys that feel like magic. No matter who you’re shopping for, we’ve got something that’ll light up their faces.

Stores where you need us​

Our stores are open seven days a week, all year long, and we take all major credit cards. For details on hours, home delivery, or quick answers to your questions, just head to our Help & FAQs.

Who we are​

This website is run by Smyths Toys HQ UC, a company based in Ireland. We’re proud to serve families across the UK and Ireland, with a passion for making playtime better for everyone.